{"id":12431,"date":"2024-12-05T07:30:13","date_gmt":"2024-12-05T06:30:13","guid":{"rendered":"https:\/\/www.testahomes.com\/claves-del-living-inmobiliario\/"},"modified":"2024-12-05T07:30:13","modified_gmt":"2024-12-05T06:30:13","slug":"claves-del-living-inmobiliario","status":"publish","type":"post","link":"https:\/\/www.testahomes.com\/en\/claves-del-living-inmobiliario\/","title":{"rendered":"Claves del \u2018living inmobiliario\u2019"},"content":{"rendered":"<p><strong>El sector de la vivienda est\u00e1 en plena transformaci\u00f3n<\/strong> y muchos de los pilares de actividad tradicionales o f\u00f3rmulas de negocio han quedado obsoletas ante el avance social y, sobre todo, tecnol\u00f3gico de los \u00faltimos a\u00f1os.<\/p>\n<p>Por ello, el inmobiliario ha tenido que renovarse y adaptarse a la nueva realidad que demandan los ciudadanos a la hora de comprar, vender o alquilar una vivienda. As\u00ed, ha nacido un concepto que va a ser clave para el futuro del sector: el <strong>\u2018living inmobiliario\u2019<\/strong>.<\/p>\n<p>Pero, <a href=\"https:\/\/www.idealista.com\/news\/inmobiliario\/vivienda\/2024\/06\/27\/818004-testa-home-en-espana-hay-una-fractura-cronica-entre-oferta-y-demanda-de-viviendas\">\u00bfen qu\u00e9 consiste?<\/a> \u00bfC\u00f3mo puede transformar el sector y hacer que se ajuste a los requerimientos sociales? \u00bfC\u00f3mo funciona y qu\u00e9 beneficios conlleva?<\/p>\n<p>Vamos a verlo.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El 360\u00ba de la vivienda al servicio del residente<\/strong><\/h2>\n<p>Testa Homes se define <a href=\"https:\/\/www.testaresidencial.com\/testa-magazine\/tus-necesidades-nuestro-principal-compromiso-servicios-testa-homes-para-ayudarte-a-cumplir-tus-suenos\/\">como una plataforma de \u2018living inmobiliario\u2019<\/a> y multifamily, enfocada al alquiler, mediante la cual se gestiona <strong>todo el ciclo de vida del inmueble<\/strong> y, a la vez, la relaci\u00f3n con el residente, de forma que a\u00fana todo lo relacionado con la actividad inmobiliaria para ser m\u00e1s eficiente, dar un servicio completo y lograr una excelencia en la atenci\u00f3n al cliente.<\/p>\n<p>\u00bfEsto qu\u00e9 supone? Testa Homes, en su caso, es propietaria de los edificios, lo que le permite introducir en los inmuebles y en las zonas comunes <a href=\"https:\/\/www.testaresidencial.com\/testa-magazine\/actividades-al-aire-libre-descubre-tus-zonas-comunes\/\">una serie de elementos que le dan un valor a\u00f1adido<\/a>, como gimnasio, piscina, zonas verdes e incluso de coworking. Adem\u00e1s, trabaja todo el marketing y la comunicaci\u00f3n del producto, fija los precios, hace la gesti\u00f3n de los inmuebles y, a la vez la de los residentes.<\/p>\n<p>En este sentido, ayuda a las personas a dar con su vivienda ideal y les respalda con los tr\u00e1mites y dem\u00e1s requisitos. Despu\u00e9s, gestiona las comunidades de residentes dando un servicio al cliente de calidad y, sobre todo, muy cercano.<\/p>\n<p>As\u00ed, <strong>ofrece un servicio inmobiliario 360\u00ba<\/strong>, ya que abarca todas las \u00e1reas, controlando el ciclo de vida de principio a fin.<\/p>\n<p>Esto se traduce en una mayor capacidad para llevar a cabo las operaciones comerciales y, sobre todo, de solucionar problemas e inconvenientes. El hecho de tener aunados todos los procesos involucrados facilita su gesti\u00f3n y permite solventar cualquier cosa con rapidez. Igualmente, tiene mayor capacidad para introducir innovaciones al depender \u00fanicamente de s\u00ed mismo.<\/p>\n<p>Por otro lado, esto permite tambi\u00e9n <strong>transmitir los valores de la marca<\/strong> m\u00e1s f\u00e1cilmente, ya que est\u00e1n presentes en todos los procesos y las formas de trabajo se hacen de acuerdo a esos principios, que son los pilares reales del negocio.<\/p>\n<p>Por lo tanto, para el cliente es mucho m\u00e1s f\u00e1cil percibir la esencia de Testa Homes y entenderla, ya que lo percibe desde el primer contacto con la compa\u00f1\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo puede mejorar el sector este concepto?<\/strong><\/h2>\n<p>En un momento de cambio como el actual, esta forma de operar en el sector inmobiliario introduce, por una parte, <strong>mucha tranquilidad a los residentes<\/strong>, ya que saben a qui\u00e9n tienen que dirigirse en todo momento y pueden crear lazos de confianza, y tambi\u00e9n, <strong>profesionalidad<\/strong>.<\/p>\n<p>Si todo el negocio est\u00e1 aunado en la misma plataforma, se controla todo el proceso, sin dejar ning\u00fan tipo de fleco suelto o dependiente de un tercero, algo que permite profesionalizar la actividad inmobiliaria en toda la cadena de valor.<\/p>\n<p>Por lo tanto, el \u2018living inmobiliario\u2019 es sin duda el futuro del sector, pues va a permitir responder a las demandas sociales, a los cambios y la evoluci\u00f3n tecnol\u00f3gica actual y futura, que va a exigir lo mejor de cada uno de nosotros para adaptarnos a una nueva realidad que todav<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector de la vivienda est\u00e1 en plena transformaci\u00f3n y muchos de los pilares de actividad tradicionales o f\u00f3rmulas de negocio han quedado obsoletas ante el avance social y, sobre todo, tecnol\u00f3gico de los \u00faltimos a\u00f1os. Por ello, el inmobiliario ha tenido que renovarse y adaptarse a la nueva realidad que demandan los ciudadanos a&#8230;  <a href=\"https:\/\/www.testahomes.com\/en\/claves-del-living-inmobiliario\/\" title=\"Leer Claves del \u2018living inmobiliario\u2019\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":9072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[652],"tags":[],"class_list":["post-12431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claves del living inmobiliario<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el living inmobiliario? \u00bfEn qu\u00e9 consiste? \u00bfQu\u00e9 beneficios tiene para el sector inmobiliario? 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