{"id":20887,"date":"2025-09-22T10:30:00","date_gmt":"2025-09-22T08:30:00","guid":{"rendered":"https:\/\/www.testahomes.com\/noelia-roson-reflexiona-en-la-razon-sobre-la-importancia-de-la-rehabilitacion-de-edificios-para-impulsar-barrios\/"},"modified":"2025-11-18T11:13:42","modified_gmt":"2025-11-18T10:13:42","slug":"noelia-roson-reflexiona-en-la-razon-sobre-la-importancia-de-la-rehabilitacion-de-edificios-para-impulsar-barrios","status":"publish","type":"post","link":"https:\/\/www.testahomes.com\/en\/noelia-roson-reflexiona-en-la-razon-sobre-la-importancia-de-la-rehabilitacion-de-edificios-para-impulsar-barrios\/","title":{"rendered":"Noelia Ros\u00f3n reflects in La Raz\u00f3n on the importance of building rehabilitation to revitalise neighborhoods."},"content":{"rendered":"

Why is building rehabilitation key to revitalising neighborhoods? How can building renovation improve residents’ quality of life and strengthen the social and economic fabric of cities? What role does leadership play within a company seeking to transform the way people live in Spain? These questions are addressed by our COO, Noelia Ros\u00f3n, in an interview published by the newspaper La Raz\u00f3n, where she shares Testa Homes’ vision and progress through the strategic program \u2018Mismo barrio, nueva vida\u2019 (Same neighborhood, new life).<\/p>\n

Discover all the details by reading the full interview below!<\/p>\n

 <\/p>\n\"Entrevista<\/a>\n

 <\/p>\n

Sobre la entrevista: la rehabilitaci\u00f3n de edificios como protagonista<\/strong><\/h2>\n

Durante la conversaci\u00f3n, Ros\u00f3n subraya que la obra nueva no basta para afrontar los retos urbanos actuales<\/strong>: \u201cLa verdadera transformaci\u00f3n no puede depender \u00fanicamente de obra nueva. La rehabilitaci\u00f3n de edificios existentes es esencial<\/strong> para garantizar viviendas modernas, eficientes<\/em> y adaptadas a las expectativas actuales\u201d<\/em>. Una idea que cobra especial relevancia en barrios<\/a> consolidados, donde buena parte del parque se construy\u00f3 antes de 1980.<\/p>\n

La COO tambi\u00e9n destaca que la rehabilitaci\u00f3n de edificios residenciales no es una actuaci\u00f3n aislada, sino una estrategia integral con impacto comunitario<\/strong>: \u201cNo se trata solo de rehabilitar un edificio aislado, sino de actuar de forma coordinada sobre distintos inmuebles en un mismo entorno, logrando una transformaci\u00f3n mucho m\u00e1s profunda y visible en la vida urbana\u201d<\/em>.<\/p>\n

Ros\u00f3n a\u00f1ade, adem\u00e1s, un matiz cultural clave: \u201cQueremos que <\/em>alquilar<\/em><\/a> sea una opci\u00f3n deseable y aspiracional, con calidad y servicios, no una alternativa de menor valor frente a la compra. Gestionar viviendas es importante, pero transformar la forma de habitar es nuestro verdadero prop\u00f3sito\u201d<\/em>.<\/p>\n

 <\/p>\n

Liderazgo y visi\u00f3n en la rehabilitaci\u00f3n de edificios<\/strong><\/h2>\n

En la entrevista, Noelia Ros\u00f3n<\/a> reflexiona tambi\u00e9n sobre su estilo de liderazgo, basado en poner al residente en el centro. \u201cTradicionalmente el sector se ha gestionado con una visi\u00f3n centrada en el activo\u201d. <\/em>Hoy, nuestro enfoque es el residente: \u201ctodo el equipo piensa primero en nuestro cliente y en su experiencia de vida. No se trata solo de rehabilitar o digitalizar, sino de gestionar equipos multidisciplinares capaces de entender al inquilino como cliente central, dise\u00f1ando servicios, procesos y comunidades a su alrededor\u201d<\/em>, afirma.<\/p>\n

Ese cambio cultural es, en s\u00ed mismo, otra forma de rehabilitaci\u00f3n de edificios: transformar no solo los inmuebles, sino la manera en que las organizaciones entienden su papel en la ciudad. Un liderazgo que une visi\u00f3n estrat\u00e9gica y excelencia operativa con el objetivo de construir comunidades m\u00e1s s\u00f3lidas, inclusivas y sostenibles.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why is building rehabilitation key to revitalising neighborhoods? How can building renovation improve residents’ quality of life and strengthen the social and economic fabric of cities? What role does leadership play within a company seeking to transform the way people live in Spain? These questions are addressed by our COO, Noelia Ros\u00f3n, in an interview… Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":1,"featured_media":19475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[663],"tags":[],"class_list":["post-20887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nNoelia Ros\u00f3n reflects in La Raz\u00f3n on the importance of building rehabilitation to revitalise neighborhoods. - Testa Homes<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 es clave la rehabilitaci\u00f3n de edificios para revitalizar los barrios? 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