{"id":21168,"date":"2025-12-02T09:59:09","date_gmt":"2025-12-02T08:59:09","guid":{"rendered":"https:\/\/www.testahomes.com\/noelia-roson-brainsre\/"},"modified":"2025-12-02T10:15:59","modified_gmt":"2025-12-02T09:15:59","slug":"noelia-roson-brainsre","status":"publish","type":"post","link":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/","title":{"rendered":"Noelia Ros\u00f3n – BrainsRE"},"content":{"rendered":"
\n
\n
\n
\n

In her column at Brains Real Estate News<\/em>, Noelia Ros\u00f3n, COO of Testa Homes<\/em>, reflects on the sector\u2019s trends \u27a1\ufe0f\u00a0https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7401183297499893760<\/a><\/span><\/p>\n

Rental is consolidating as a housing access option, professionalization is becoming an essential requirement, and rehabilitation is emerging as the most realistic lever to expand supply without increasing the urban footprint.
\nAt Testa Homes, we see three forces moving in the same direction:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
\n
\n
\"\"<\/a> \"\"<\/a> \"\"<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In her column at Brains Real Estate News, Noelia Ros\u00f3n, COO of Testa Homes, reflects on the sector\u2019s trends \u27a1\ufe0f\u00a0https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7401183297499893760 Rental is consolidating as a housing access option, professionalization is becoming an essential requirement, and rehabilitation is emerging as the most realistic lever to expand supply without increasing the urban footprint. At Testa Homes, we… Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":1,"featured_media":21165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[663],"tags":[],"class_list":["post-21168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nNoelia Ros\u00f3n - BrainsRE - Testa Homes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noelia Ros\u00f3n - BrainsRE - Testa Homes\" \/>\n<meta property=\"og:description\" content=\"In her column at Brains Real Estate News, Noelia Ros\u00f3n, COO of Testa Homes, reflects on the sector\u2019s trends \u27a1\ufe0f\u00a0https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7401183297499893760 Rental is consolidating as a housing access option, professionalization is becoming an essential requirement, and rehabilitation is emerging as the most realistic lever to expand supply without increasing the urban footprint. At Testa Homes, we... Leer m\u00e1s »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/\" \/>\n<meta property=\"og:site_name\" content=\"Testa Homes\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T08:59:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T09:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admintestahome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admintestahome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/\"},\"author\":{\"name\":\"admintestahome\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#\\\/schema\\\/person\\\/c272b51eb0492ee4acfdf4022d182857\"},\"headline\":\"Noelia Ros\u00f3n – BrainsRE\",\"datePublished\":\"2025-12-02T08:59:09+00:00\",\"dateModified\":\"2025-12-02T09:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/\"},\"wordCount\":78,\"publisher\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/NR-Brains.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/\",\"name\":\"Noelia Ros\u00f3n - BrainsRE - Testa Homes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/NR-Brains.png\",\"datePublished\":\"2025-12-02T08:59:09+00:00\",\"dateModified\":\"2025-12-02T09:15:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/NR-Brains.png\",\"contentUrl\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/NR-Brains.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/noelia-roson-brainsre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noelia Ros\u00f3n – BrainsRE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/\",\"name\":\"Testa Homes\",\"description\":\"Tu hogar comienza aqu\u00ed\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#organization\",\"name\":\"Testa Homes\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/TESTA-Homes-Logo_2024_new-format-1.png\",\"contentUrl\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/TESTA-Homes-Logo_2024_new-format-1.png\",\"width\":1667,\"height\":833,\"caption\":\"Testa Homes\"},\"image\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#\\\/schema\\\/person\\\/c272b51eb0492ee4acfdf4022d182857\",\"name\":\"admintestahome\",\"sameAs\":[\"https:\\\/\\\/www.testahomes.com\\\/staging\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Noelia Ros\u00f3n - BrainsRE - Testa Homes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/","og_locale":"en_US","og_type":"article","og_title":"Noelia Ros\u00f3n - BrainsRE - Testa Homes","og_description":"In her column at Brains Real Estate News, Noelia Ros\u00f3n, COO of Testa Homes, reflects on the sector\u2019s trends \u27a1\ufe0f\u00a0https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7401183297499893760 Rental is consolidating as a housing access option, professionalization is becoming an essential requirement, and rehabilitation is emerging as the most realistic lever to expand supply without increasing the urban footprint. At Testa Homes, we... Leer m\u00e1s »","og_url":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/","og_site_name":"Testa Homes","article_published_time":"2025-12-02T08:59:09+00:00","article_modified_time":"2025-12-02T09:15:59+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png","type":"image\/png"}],"author":"admintestahome","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admintestahome","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#article","isPartOf":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/"},"author":{"name":"admintestahome","@id":"https:\/\/www.testahomes.com\/en\/#\/schema\/person\/c272b51eb0492ee4acfdf4022d182857"},"headline":"Noelia Ros\u00f3n – BrainsRE","datePublished":"2025-12-02T08:59:09+00:00","dateModified":"2025-12-02T09:15:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/"},"wordCount":78,"publisher":{"@id":"https:\/\/www.testahomes.com\/en\/#organization"},"image":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/","url":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/","name":"Noelia Ros\u00f3n - BrainsRE - Testa Homes","isPartOf":{"@id":"https:\/\/www.testahomes.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#primaryimage"},"image":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png","datePublished":"2025-12-02T08:59:09+00:00","dateModified":"2025-12-02T09:15:59+00:00","breadcrumb":{"@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#primaryimage","url":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png","contentUrl":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2025\/12\/NR-Brains.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.testahomes.com\/en\/noelia-roson-brainsre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.testahomes.com\/en\/"},{"@type":"ListItem","position":2,"name":"Noelia Ros\u00f3n – BrainsRE"}]},{"@type":"WebSite","@id":"https:\/\/www.testahomes.com\/en\/#website","url":"https:\/\/www.testahomes.com\/en\/","name":"Testa Homes","description":"Tu hogar comienza aqu\u00ed","publisher":{"@id":"https:\/\/www.testahomes.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.testahomes.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.testahomes.com\/en\/#organization","name":"Testa Homes","url":"https:\/\/www.testahomes.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.testahomes.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2024\/09\/TESTA-Homes-Logo_2024_new-format-1.png","contentUrl":"https:\/\/www.testahomes.com\/wp-content\/uploads\/2024\/09\/TESTA-Homes-Logo_2024_new-format-1.png","width":1667,"height":833,"caption":"Testa Homes"},"image":{"@id":"https:\/\/www.testahomes.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.testahomes.com\/en\/#\/schema\/person\/c272b51eb0492ee4acfdf4022d182857","name":"admintestahome","sameAs":["https:\/\/www.testahomes.com\/staging"]}]}},"_links":{"self":[{"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/posts\/21168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/comments?post=21168"}],"version-history":[{"count":3,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/posts\/21168\/revisions"}],"predecessor-version":[{"id":21179,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/posts\/21168\/revisions\/21179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/media\/21165"}],"wp:attachment":[{"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/media?parent=21168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/categories?post=21168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testahomes.com\/en\/wp-json\/wp\/v2\/tags?post=21168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}