{"id":21773,"date":"2026-01-13T12:48:19","date_gmt":"2026-01-13T11:48:19","guid":{"rendered":"https:\/\/www.testahomes.com\/noelia-roson-en-idealista-news\/"},"modified":"2026-01-13T14:42:48","modified_gmt":"2026-01-13T13:42:48","slug":"noelia-roson-en-idealista-news","status":"publish","type":"post","link":"https:\/\/www.testahomes.com\/en\/noelia-roson-en-idealista-news\/","title":{"rendered":"Noelia Ros\u00f3n in Idealista News"},"content":{"rendered":"

\ud83d\udce3 The true transformation of Real Estate begins within companies.<\/strong><\/p>\n

\n

\ud83c\udf99\ufe0fIn her latest column for Idealista News, Noelia Ros\u00f3n \u2014 COO of Testa Homes \u2014 analyzes how corporate culture<\/strong> is becoming the new competitive asset in the sector \u27a1\ufe0f https:\/\/www.idealista.com\/news\/opinion\/noelia-roson\/2026\/01\/04\/878417-la-cultura-el-nuevo-activo-del-real-estate<\/a><\/p>\n

The growth of the living segment is shifting value from bricks to organizational capability<\/strong>, where agile processes, connected teams, and a resident-centric approach will be key.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udce3 The true transformation of Real Estate begins within companies. \ud83c\udf99\ufe0fIn her latest column for Idealista News, Noelia Ros\u00f3n \u2014 COO of Testa Homes \u2014 analyzes how corporate culture is becoming the new competitive asset in the sector \u27a1\ufe0f https:\/\/www.idealista.com\/news\/opinion\/noelia-roson\/2026\/01\/04\/878417-la-cultura-el-nuevo-activo-del-real-estate The growth of the living segment is shifting value from bricks to organizational capability, where… Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":1,"featured_media":21762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[663],"tags":[],"class_list":["post-21773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nNoelia Ros\u00f3n in Idealista News - Testa Homes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testahomes.com\/en\/noelia-roson-en-idealista-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noelia Ros\u00f3n in Idealista News - Testa Homes\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udce3 The true transformation of Real Estate begins within companies. \ud83c\udf99\ufe0fIn her latest column for Idealista News, Noelia Ros\u00f3n \u2014 COO of Testa Homes \u2014 analyzes how corporate culture is becoming the new competitive asset in the sector \u27a1\ufe0f https:\/\/www.idealista.com\/news\/opinion\/noelia-roson\/2026\/01\/04\/878417-la-cultura-el-nuevo-activo-del-real-estate The growth of the living segment is shifting value from bricks to organizational capability, where... 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