{"id":26488,"date":"2026-09-30T08:50:37","date_gmt":"2026-09-30T06:50:37","guid":{"rendered":"https:\/\/www.testahomes.com\/?p=26488"},"modified":"2026-10-02T11:41:19","modified_gmt":"2026-10-02T09:41:19","slug":"entrevista-noelia-roson-en-metros-2","status":"publish","type":"post","link":"https:\/\/www.testahomes.com\/en\/entrevista-noelia-roson-en-metros-2\/","title":{"rendered":"Noelia Ros\u00f3n, protagonista en Metros 2"},"content":{"rendered":"<p><strong>Gestionar mejor los activos implica tambi\u00e9n evolucionar con ellos.<\/strong> Esa es la l\u00f3gica que est\u00e1 detr\u00e1s del desarrollo del modelo de Testa Homes, que ampl\u00eda su capacidad para <strong>gestionar, transformar y comercializar activos propios a lo largo de todo su ciclo de vida<\/strong>. La <a href=\"https:\/\/www.testahomes.com\/como-la-gestion-profesional-del-alquiler-permite-dar-una-nueva-vida-a-los-barrios\/\"><strong>gesti\u00f3n profesional<\/strong><\/a> y la <a href=\"https:\/\/www.testahomes.com\/asi-estan-mejorando-las-empresas-inmobiliarias-la-experiencia-de-cliente\/\"><strong>orientaci\u00f3n al cliente<\/strong><\/a> siguen siendo la base de nuestra actividad, pero ahora reforzamos una intervenci\u00f3n cada vez mayor sobre el producto. Sobre esta evoluci\u00f3n ha conversado <strong>Metros2<\/strong> con <strong>Noelia Ros\u00f3n, reci\u00e9n incorporada a la direcci\u00f3n general de Testa Homes<\/strong> tras haber liderado desde 2020 la Direcci\u00f3n de Operaciones. En la entrevista, comparte su visi\u00f3n sobre el momento de la compa\u00f1\u00eda y sobre c\u00f3mo est\u00e1 evolucionando su modelo residencial.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Nuevo enfoque para el negocio residencial<\/strong><\/h2>\n<p>En la entrevista, Noelia Ros\u00f3n explica que <strong>el mercado residencial est\u00e1 evolucionando hacia un modelo de gesti\u00f3n m\u00e1s activa<\/strong>. La ubicaci\u00f3n, la financiaci\u00f3n o el coste de reposici\u00f3n siguen siendo factores determinantes, pero <strong>ya no explican por s\u00ed solos el valor de un activo<\/strong>. En un entorno marcado por la escasez de oferta, la evoluci\u00f3n de las necesidades habitacionales y un cliente m\u00e1s exigente, <strong>la capacidad para operar, transformar y adaptar el producto adquiere cada vez mayor relevancia<\/strong>. Una visi\u00f3n que resume bajo el concepto <strong>\u201cgesti\u00f3n que transforma\u201d<\/strong>, <em>leitmotiv<\/em> que define ahora nuestra actividad.<\/p>\n<p>Durante a\u00f1os, <strong>\u201cGestionamos hogares, no activos\u201d<\/strong> resumi\u00f3 nuestra manera de trabajar, poniendo el acento en <strong>el cuidado, el mantenimiento y el acompa\u00f1amiento de las viviendas<\/strong>. Ahora, como explica en la entrevista, <strong>el alcance de la gesti\u00f3n es mayor y nos permite intervenir sobre los inmuebles, transformar el producto y acompa\u00f1arlo durante todo su ciclo de vida<\/strong>.<\/p>\n<p>La evoluci\u00f3n de Testa Homes pasa tambi\u00e9n <strong>por la <\/strong><a href=\"https:\/\/www.testahomes.com\/tecnologia-sin-obras-gadgets-que-transforman-tu-vivienda-en-un-hogar-mas-comodo-y-eficiente\/\"><strong>tecnolog\u00eda<\/strong><\/a><strong> y por una forma m\u00e1s integrada de trabajar<\/strong>. Nuestra directora general explica tambi\u00e9n c\u00f3mo TestaTEC <strong>nos ha permitido unificar sistemas y procesos, integrar a m\u00e1s de 120 colaboradores y contar con una visi\u00f3n trazable de la operaci\u00f3n<\/strong>, sobre la que estamos incorporando automatizaci\u00f3n e inteligencia artificial en <strong>\u00e1mbitos como la atenci\u00f3n al cliente, el mantenimiento o la toma de decisiones<\/strong>. Una transformaci\u00f3n que, como se\u00f1ala, <strong>busca utilizar la tecnolog\u00eda para aprovechar mejor el conocimiento que ya tenemos del negocio.<\/strong><\/p>\n<p>Toda esta visi\u00f3n Noelia Ros\u00f3n la resume al mirar hacia el futuro del residencial: <strong>\u201cGestionar ser\u00e1 transformar, y transformar bien ser\u00e1 la principal fuente de valor\u201d.<\/strong><\/p>\n<p class=\"noSpacingAbove spacingBelow\" style=\"text-align: center;\" data-text-type=\"withSpacing\"><strong>Descubre la entrevista completa<\/strong><\/p>\n<p class=\"noSpacingAbove spacingBelow\" style=\"text-align: center;\" data-text-type=\"withSpacing\">\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/p>\n<p style=\"text-align: center;\" data-text-type=\"withSpacing\"><a href=\"https:\/\/revistas.metros2.com\/hemeroteca\/revista_metros2_n371_25542555_rslnta-asdxx.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26491\" src=\"https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-30-084846-211x300.png\" alt=\"\" width=\"382\" height=\"543\" srcset=\"https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-30-084846-211x300.png 211w, https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-30-084846-722x1024.png 722w, https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-30-084846.png 791w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestionar mejor los activos implica tambi\u00e9n evolucionar con ellos. Esa es la l\u00f3gica que est\u00e1 detr\u00e1s del desarrollo del modelo de Testa Homes, que ampl\u00eda su capacidad para gestionar, transformar y comercializar activos propios a lo largo de todo su ciclo de vida. La gesti\u00f3n profesional y la orientaci\u00f3n al cliente siguen siendo la base&#8230;  <a href=\"https:\/\/www.testahomes.com\/en\/entrevista-noelia-roson-en-metros-2\/\" title=\"Leer Noelia Ros\u00f3n, protagonista en Metros 2\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":24704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[652,655],"tags":[],"class_list":["post-26488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Noelia Ros\u00f3n, protagonista en Metros 2 - Testa Homes<\/title>\n<meta name=\"description\" content=\"Descubre la nueva entrevista de Noelia Ros\u00f3n (Directora General de Testa Homes) en Metros 2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testahomes.com\/en\/entrevista-noelia-roson-en-metros-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noelia Ros\u00f3n, protagonista en Metros 2\" \/>\n<meta property=\"og:description\" content=\"Descubre la nueva entrevista de Noelia Ros\u00f3n (Directora General de Testa Homes) en Metros 2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.testahomes.com\/en\/entrevista-noelia-roson-en-metros-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Testa Homes\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T06:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T09:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/05\/Imagen-destacada-Blog-noticias-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admintestahome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Noelia Ros\u00f3n, protagonista en Metros 2\" \/>\n<meta name=\"twitter:description\" content=\"Descubre la nueva entrevista de Noelia Ros\u00f3n (Directora General de Testa Homes) en Metros 2.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.testahomes.com\/wp-content\/uploads\/2026\/05\/Imagen-destacada-Blog-noticias-7.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admintestahome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/\"},\"author\":{\"name\":\"admintestahome\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#\\\/schema\\\/person\\\/c272b51eb0492ee4acfdf4022d182857\"},\"headline\":\"Noelia Ros\u00f3n, protagonista en Metros 2\",\"datePublished\":\"2026-09-30T06:50:37+00:00\",\"dateModified\":\"2026-10-02T09:41:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.testahomes.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Imagen-destacada-Blog-noticias-7.png\",\"articleSection\":[\"General\",\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/\",\"url\":\"https:\\\/\\\/www.testahomes.com\\\/en\\\/entrevista-noelia-roson-en-metros-2\\\/\",\"name\":\"Noelia Ros\u00f3n, protagonista en Metros 2 - 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